TOKYO, June 2011 – Toshiba Tec Corporation announced the newest evolution of Toshiba Tec heavy-duty industrial printers now brings unparalleled user-friendliness to the production line. And as well as increasing overall performance, advances in Toshiba Tec technology have enabled a dramatic reduction in operating costs, further lowering an already legendary low TCO.

Low energy

Every Toshiba label printer is equipped with the world-class Green technology ribbon saving function. With a nearly 40 % overall lower power consumption compared to its predecessor, the Toshiba B-EX4 benchmarked nearly 50 % lower power consumption on stand-by power against competitor label printers.

The Toshiba B-EX4 at lower than 9W in stand-by, is the ecological industrial printer that qualifies for a New Energy Star rating, beating every other competitor in a recent benchmark test.*1

*1: TOSHIBA B-EX4 Benchmark Test, Tokyo, Japan, 2010

User-friendliness

The Toshiba B-EX4 comes with premium capabilities standard on board. The patented snap-in print head and a tool-less platen replacement are the two major components that now can be serviced by the user, reducing the hardware service cost.

A unique LCD graphical ‘helpdesk’ display improves the settings operation, reduces training requirements and allows users to take immediate corrective action where needed. This extensive Help Function utility is as easy as it gets and unique to this market segment of industrial printers.

Also new in the industrial printer range are the B-EX4 built-in automatic thermal head resolution detection function, DHCP address display and an automatic feeding/back-feeding function to the default position.

Durability = Low Service Cost

Durability is the watchword for Toshiba industrial printers. The Toshiba B-EX4 includes a print head lifecycle of around 4 million inches (100 km). Built on the success formula of the B-SX4, the B-EX4 is a value-packed industrial printer with double ribbon motor control, automatic center media loading, edge type print head, side media opening and additional cost-efficient and user-friendly features on board.

Usability
 
The Toshiba B-EX4 has a real-world print speed of 14 ips compared to 10 ips for the B-SX4, increasing the printer’s productivity by 40 %.

Standard equipped with Ethernet and USB 2.0 and optional parallel port and wireless LAN capability, this Toshiba B-EX4 is packed for fast-paced industrial printing applications with minimal need for maintenance.

The next generation Toshiba B-EX4 is part of a comprehensive line up of industrial printers to help meet and exceed demanding customer’s strategic Auto ID needs. This new B-EX4 is at the top of its class in terms of performance to value and fits a wide range of applications at an attractive price point. The B-EX4 is available now.

About TOSHIBA TEC Corporation

TOSHIBA TEC Corporation celebrating 60th anniversary on February 21st 2010, is one of the major companies in the TOSHIBA group for digital product business. Expanding its operation for the whole of the world, the range of products is formed by POS (Point of Sales) systems for retail industry, in particular keeping the top market share in Japan, Barcode printing and RFID (Radio Frequency Identification) system for manufacturing, logistic and retail industry, and MFP (Multi-function Peripheral) for the office use. TOSHIBA TEC Corporation keeps creating products at any time for efficient business processes and innovated new value with customers in mind.

For more information visit our website at www.toshibatec-ris.com, the TOSHIBA TEC America web site at www.toshibatecusa.com, or the TOSHIBA TEC Europe web site at www.toshibatec-eu.com.

For media enquiries please contact:

PRPR
Becky Maurice-Cohen / Madalene Whitson
Tel: 01442 245030
E-mail: becky@prpr.co.uk / madalene@prpr.co.uk
Web: www.prpr.co.uk

TOSHIBA TEC Europe Retail Information Systems - UK Operations
Contact: Becky Viccars / Karen Lowe
Campus 300, Spring Way
Maylands Avenue
Hemel Hempstead, Herts HP2 7GG
United Kingdom
Tel: 0870 890 7200
Fax: 0870 890 7350
E- mail: marketing@toshibatec-eu.co.uk.

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