Dutch regional retail chain DEEN puts environment top of corporate strategy and signs TOSHIBA TEC retail solution

HOORN, The Netherlands, June 2009 – Dutch regional food supermarket chain DEEN selected TOSHIBA TEC, the solution providers for the retail value chain, to implement the storeMate software automation suite at all their supermarkets whilst TOSHIBA TEC EPOS terminals are installed to support DEEN in its strong commitment to saving energy and taking pro-active care of the environment.

DEEN, a regional food retail specialist with almost 60 stores in The Netherlands, presents itself as a responsible organisation that takes its social responsibility seriously in an economically efficient way.

“TOSHIBA TEC has a strong reputation in creating long-life retail solutions that are designed with cost-effectiveness in mind; and with a very, very small carbon footprint,” Fred Letschert. Finance Director at Deen Supermarkten BV said. “Our mission is to be a profitable enterprise that is actively engaged in protecting the environment. TOSHIBA TEC high-quality retail products are a perfect match.”

DEEN operates energy-saving dry storage systems as well as runs a car park of hybrids to further mark their commitment to the environment.

All DEEN stores operate on TOSHIBA TEC’s storeMate retail software suite while they are being equipped with TOSHIBA TEC ST-7000 EPOS terminals.

“We strive to maximize the corporate value of our customers,” Gerard Pruijn, Director, TOSHIBA TEC The Netherlands said. “DEEN has a sales and customer-focused culture that has made it a winning formula ever since their beginnings in the 1930s. They show that they are capable to identify the need for change and make change happen.”

TOSHIBA TEC is working on an environmental plan targeted for fiscal year 2010, giving top priority to the conservation and protection of the world’s natural resources, to build a sustainable society throughout every business process and product. Its annual Corporate Social Responsibility (CSR) report outlines the achievements of this corporate philosophy.

About TOSHIBA TEC Europe

TOSHIBA TEC Europe (TERIS) manages product planning, marketing, sales, service support and distribution of point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems throughout Europe, the Middle East and Africa. As a total solution provider, TOSHIBA TEC Europe offers a complete package from consulting and system design to system installation, operation and maintenance.
Headquartered in Brussels, Belgium TERIS has three divisions: the Retail division; the Auto ID division and the Services division.
TOSHIBA TEC is an independent operating company of Toshiba Corporation, the seventh largest electronics/electrical equipment company and the world's 91st largest company in terms of sales. Ranked by Fortune magazine as the eighth Most Admired Electronics Company in the World, Toshiba Corporation is a world leader in high technology products with more than 300 major subsidiaries and affiliates worldwide. Fiscal year revenue in 2008 was approximately $67.9 billion.
For more information on TOSHIBA TEC point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems, or for a dealer in your area, call +44 (0)870 890 7200 or visit the TERIS web site at www.toshibatec-eu.co.uk.

About DEEN

We are a Dutch Food Supermarket chain with 56 stores. Our business is mainly food and grocery. At DEEN we take a deep interest in the impact of our operations and this is as relevant today as it was in 1933 when we opened our first store to bring good-quality, safe food into the reach of the northern part of The Netherlands. Uniquely we source and process most of the fresh food that we sell through our own facilities, giving us close control over provenance and quality. Every week 750 thousand customers pass through our doors and 5300 colleagues across the business work hard every day to deliver great service to them. With competitive prices and almost one hundred special offers, we are proud to save our customers money every day.

For media enquiries please contact:

TOSHIBA TEC Europe Retail Information Systems - UK Operations
Contact: Becky Viccars
Campus 300, Spring Way
Maylands Avenue
Hemel Hempstead, Herts HP2 7GG
United Kingdom
Tel: 0870 890 7200
Fax: 0870 890 7350
E- mail: marketing@toshibatec-eu.co.uk.

Unless otherwise specified and/or credited all images, artwork, text and graphics, logos and logotypes are the copyright and/or trademark of the respective owners. All rights reserved.