TOKYO—Toshiba Corporation (TOKYO: 6502) today announced that it will hold the 20th Environmental Exhibition for the general public at the company's Tokyo headquarters on January 27 and 28, presenting Toshiba Group's latest environmentally conscious products and environmental initiatives.

The highlight of this year's exhibition is Toshiba Group's approach to conservation of biodiversity. Assessment of impacts on biodiversity using the life-cycle impact assessment method based on endpoint modeling (LIME) method¹ will be introduced by referring to specific products and services as examples. Wastewater management based on Whole Effluent Toxicity² (WET) and operation of biotopes at factories will also be introduced. In addition, Toshiba will introduce the results of "assessment of biodiversity potentials," quantitative evaluation of the potential contribution of Toshiba Group's major sites to establishment of local biodiversity networks (green corridors) through land use.

The exhibition of business activities, products and technologies will be organized based on the concept of the three "Greens" toward realization of Toshiba Group Environmental Vision 2050: Greening of Process, Greening of Products, and Greening by Technology. Greening of Process refers to initiatives to minimize environmental impacts of manufacturing processes. Through Greening of Products, Toshiba Group aims to achieve industry-leading environmental performance for its products. Greening by Technology is a drive to spur progress of environmental technologies through, for example, development of highly efficient energy supply equipment.

By expanding business globally while taking regional characteristics into consideration, Toshiba is making a concerted effort to become one of the world's foremost eco-companies—an enterprise achieving both sustained growth with steadily higher profit and reduced environmental impacts. In these endeavors, we will take every opportunity to publicize Toshiba Group's environmental management.

Note:
1. Life cycle impact assessment method based on endpoint modeling, LIME for short, was developed by the National Institute of Advanced Industrial Science and Technology through an LCA project. LIME incorporates assessment of biodiversity in evaluation of environmental impacts.
2. Whole Effluent Toxicity, WET for short, is a wastewater management technique using bioassay.

Highlights of the Exhibition

1. Special Stage

• Toshiba Group's environmental management system
• Outline of Environmental Vision 2050
• Three "Greens"
• New global brand "eco style"
• Review of Toshiba Group Environmental Exhibition over the past 20 years.

2. Biodiversity

• Results of assessment of impacts on biodiversity, referring to specific products as examples
• Initiatives at factories, such as biotopes
• Toshiba Group 1.5 Million Tree-planting Project
• Other biodiversity programs Toshiba is promoting worldwide.

3. Greening by Technology

Cutting-edge technologies contributing to reduction of CO₂ emission factors of power generation and transmission systems including:

• Advanced Boiling Water Reactor (ABWR) for nuclear power generation systems
• Carbon Capture and Storage (CCS) technology for thermal power plants
• Mega solar power generation
• Smart grid, the next-generation power supply network.

4. Greening of Products

Products and services with excellent environmental performance and reduced environmental impacts throughout their life cycles including:

• LCD TVs, LED lamps and other home appliances
• Multi-air-conditioning systems for buildings and other industrial equipment
• Secondary batteries, storage devices and other key devices.

5. Greening of Process

Initiatives to achieve the world's lowest environmental impacts of manufacturing processes including:

• Environmental considerations concerning construction of a new facility at Yokkaichi Operations where NAND flash memory is produced
• Energy-saving clean room
• Measures to reduce CO₂ emissions and energy consumption of overseas subsidiaries
• Development of new technologies for recycling of home appliances.

6. Communications

Toshiba is engaged in environmental communications activities for or in collaboration with our stakeholders worldwide, and the Corner introduces various educational programs or community activities which Toshiba Group Companies are promoting in the U.S.A, Brazil, Philippines, China, and other countries.

Lectures and Special Events

During the exhibition period, Mr. Hiroshi Sasaki, a naturalist, and Professor Eiji Hosoda of the Faculty of Economics, Keio University, will deliver keynote lectures. Environmental seminars will be held featuring Mr. Michiyuki Sugihara, general manager, Environmental Management Division of TERM Corp., a company in Toshiba Group, Mr. Tetsuya Shinohara, Technology Executive, Smart Community Division, Toshiba Corp., and Mr. Kunio Tamura, Technology Executive, Social Infrastructure Systems Company, Toshiba Corporation.

About TOSHIBA TEC Corporation

TOSHIBA TEC Corporation celebrating 60th anniversary on February 21st 2010, is one of the major companies in the TOSHIBA group for digital product business. Expanding its operation for the whole of the world, the range of products is formed by POS (Point of Sales) systems for retail industry, in particular keeping the top market share in Japan, Barcode printing and RFID (Radio Frequency Identification) system for manufacturing, logistic and retail industry, and MFP (Multi-function Peripherals) for the office use. TOSHIBA TEC Corporation keeps creating products at any time for efficient business processes and innovated new value with customers in mind.

For more information visit our website at www.toshibatec-ris.com, the TOSHIBA TEC America web site at www.toshibatecusa.com, or the TOSHIBA TEC Europe web site at www.toshibatec-eu.com.

For media enquiries please contact:

PRPR
Becky Maurice-Cohen / Madalene Whitson
Tel: 01442 245030
E-mail: becky@prpr.co.uk / madalene@prpr.co.uk
Web: www.prpr.co.uk

TOSHIBA TEC Europe Retail Information Systems - UK Operations
Contact: Becky Viccars / Karen Lowe
Campus 300, Spring Way
Maylands Avenue
Hemel Hempstead, Herts HP2 7GG
United Kingdom
Tel: 0870 890 7200
Fax: 0870 890 7350
E- mail: marketing@toshibatec-eu.co.uk.

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