Krefeld, August 2009 – TOSHIBA TEC Europe strengthened its executive team with the appointment of Ulrich Hieber as Divisional Manager Retail for Germany, Switzerland and Austria.

Mr. Hieber has a significant background in retail sales and marketing and recently served as the Director of Marketing and Sales for NCR Germany where during his 18-year tenure he successfully expanded market share through innovative team leadership, national communications, and specialised events.

As Divisional Manager at TOSHIBA TEC Germany, Ulrich Hieber will now lead the sales and marketing of EPOS products as well as further develop total retail solutions on the retail and the hospitality sides. He will be responsible for directing the retail marketing and sales strategy for both the direct and indirect sales channels, leading and training affiliate retail sales teams, and developing retail marketing communications.

“I am looking forward to working with a skilled team of colleagues and the team members in our distribution channels,” Hieber said. “Solution providers need to have that extra in house that will help customers retain their competitive advantage. TOSHIBA TEC has an extensive portfolio of innovative solutions to make this happen.”

“Our objective is to grow market share in Germany, Switzerland and Austria,” Nobuhiko Takao, Vice President Retail at TOSHIBA TEC Europe said. “We are convinced that Ulrich Hieber with his experience is the right man at the right place to help us achieve this goal.”

About TOSHIBA TEC Europe

TOSHIBA TEC Europe (TERIS) manages product planning, marketing, sales, service support and distribution of point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems throughout Europe, the Middle East and Africa. As a total solution provider, TOSHIBA TEC Europe offers a complete package from consulting and system design to system installation, operation and maintenance.
Headquartered in Brussels, Belgium TERIS has three divisions: the Retail division; the Auto ID division and the Services division.
TOSHIBA TEC is an independent operating company of Toshiba Corporation, the seventh largest electronics/electrical equipment company and the world's 91st largest company in terms of sales. Ranked by Fortune magazine as the eighth Most Admired Electronics Company in the World, Toshiba Corporation is a world leader in high technology products with more than 300 major subsidiaries and affiliates worldwide. Fiscal year revenue in 2008 was approximately $67.9 billion.
For more information on TOSHIBA TEC point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems, or for a dealer in your area, call +44 (0)870 890 7200 or visit the TERIS web site at www.toshibatec-eu.co.uk.

For media enquiries please contact:

TOSHIBA TEC Europe Retail Information Systems - UK Operations
Contact: Becky Viccars
Campus 300, Spring Way
Maylands Avenue
Hemel Hempstead, Herts HP2 7GG
United Kingdom
Tel: 0870 890 7200
Fax: 0870 890 7350
E- mail: marketing@toshibatec-eu.co.uk.

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