Brussels/Salo, April 23rd, 2009 – TOSHIBA TEC Europe and Nordic ID announced today they have entered into a European strategic alliance, providing significant wireless and mobile telecommunications solutions for retail, manufacturing, healthcare, and warehousing and security industries. RFID-ready barcode printers from TOSHIBA TEC’s Auto ID & Printer Division are now being jointly offered with Nordic ID’s barcode and UHF RFID mobile devices, to optimise the use of emerging technologies with standard communication systems.

“We expect this partnership to drive sales for both companies and produce significant savings for our joint customers’ business networks in retail, industry, healthcare, warehousing and security,” said Angel de Juan, European Sales Director, TOSHIBA TEC Europe Auto ID & Printer Division. “Nordic ID will be getting the expertise of TOSHIBA TEC as one of the world leaders in RFID and barcode printing technologies, along with the assurance of achieving maximum efficiency regardless of setup.”

Atte Kaskihalme, Sales Director, Nordic ID said: “Nordic ID has a long history in the creation of handheld devices with ergonomic single-handed operational design and user friendliness. Building on this experience, and feedback gathered from retailers, Nordic ID deliver a compact and user friendly design coupled with a robust and flexible platform that can adapt to future technologies.”

With its knowledge of retail, supply chain and healthcare markets TOSHIBA TEC Europe will be able to support Nordic ID with customer audits, resulting in further optimisation of installations and operations.

About TOSHIBA TEC Europe

TOSHIBA TEC Europe (TERIS) manages product planning, marketing, sales, service support and distribution of point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems throughout Europe, the Middle East and Africa. As a total solution provider, TOSHIBA TEC Europe offers a complete package from consulting and system design to system installation, operation and maintenance.
Headquartered in Brussels, Belgium TERIS has three divisions: the Retail division; the Auto ID division and the Services division.
TOSHIBA TEC is an independent operating company of Toshiba Corporation, the seventh largest electronics/electrical equipment company and the world's 91st largest company in terms of sales. Ranked by Fortune magazine as the eighth Most Admired Electronics Company in the World, Toshiba Corporation is a world leader in high technology products with more than 300 major subsidiaries and affiliates worldwide. Fiscal year revenue in 2007 was approximately $76.6 billion.
For more information on TOSHIBA TEC point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems, or for a dealer in your area, call +44 (0)870 890 7200 or visit the TERIS web site at www.toshibatec-eu.co.uk.

About Nordic ID

Originally a small engineering company, Nordic ID, based in Salo “the mobile valley of Finland”, has grown to be one of the main providers of handheld terminals and computers for retail and industry, with customers such as WH Smith, Spar, Coop, Adidas and Kaiser's Tengelmann. Every morning between 8 and 9, over 2 million retail transactions are processed by Nordic ID handhelds. Annually the company supplies over 10.000 products that use the latest wireless and mobile telecommunications technology. For more information: www.nordicid.com.

For media enquiries please contact:

TOSHIBA TEC Europe Retail Information Systems - UK Operations
Contact: Becky Viccars
Campus 300, Spring Way
Maylands Avenue
Hemel Hempstead, Herts HP2 7GG
United Kingdom
Tel: 0870 890 7200
Fax: 0870 890 7350
E- mail: marketing@toshibatec-eu.co.uk.

Nordic ID
Myllyojankatu 2 A
FIN-24100 SALO
Finland
Contact: Mr Atte Kaskihalme, Sales Director
Tel: +358 2 727 7700
Fax: +358 2 727 7720

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