Brussels, November 2008 – TOSHIBA TEC Europe announced the extension of its reseller’s distribution agreement with Pricer whereby TOSHIBA TEC Europe integrates Pricer’s Electronic Shelf Labelling (ESL) systems in complete retail technology solutions for the food and non-food sector.

Using Pricer ESL in combination with TOSHIBA TEC’s Point of Sale hardware and the storeMate retail automation suite, retail businesses can quickly build and deploy sophisticated high performance business applications.

Pricer CEO Charles Jackson on the changing economic landscape and the opportunities for smart retail technologies: “Now comes the urgency issue for retailers. Commoditization introduces fierce price and service competition. P&L pressures will continue to drive the need to increase productivity and efficiency. Customer satisfaction will increasingly become important from lower queue time to effective signage. These different forces are increasingly converging and will drive automation and ESL growth.”

TOSHIBA TEC President and CEO Masamichi Kusunoki said: "Organizations across Europe are looking for ways to increase efficiency, save money, and gain a competitive edge over the competition. Putting their business trust in two leading retail technology providers who have partnered to bring solutions to market that give retailers flexibility and control over their day-to-day tasks can help organizations realize these goals."

About Pricer

Pricer is the world leader in Electronic Shelf Label (ESL), communicating price and store information at the shelf edge. Pricer provides the retail industry with electronic price and information systems that significantly increase consumer benefit while optimizing operational efficiency and profitability.

Pricer offers solutions for more efficient and secure price information through electronic information systems. Offering the most complete ESL solution Pricer has over 4,000 installations across in more than 30 countries, with more than 55 million ESL delivered.

www.pricer.com

About TOSHIBA TEC Europe

TOSHIBA TEC Europe (TERIS) manages product planning, marketing, sales, service support and distribution of point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems throughout Europe, the Middle East and Africa. As a total solution provider, TOSHIBA TEC Europe offers a complete package from consulting and system design to system installation, operation and maintenance.
Headquartered in Brussels, Belgium TERIS has three divisions: the Retail division; the Auto ID division and the Services division.
TOSHIBA TEC is an independent operating company of Toshiba Corporation, the seventh largest electronics/electrical equipment company and the world's 91st largest company in terms of sales. Ranked by Fortune magazine as the eighth Most Admired Electronics Company in the World, Toshiba Corporation is a world leader in high technology products with more than 300 major subsidiaries and affiliates worldwide. Fiscal year revenue in 2007 was approximately $76.6 billion.
For more information on TOSHIBA TEC point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems, or for a dealer in your area, call +44 (0)870 890 7200 or visit the TERIS web site at www.toshibatec-eu.co.uk.

For media enquiries please contact:

TOSHIBA TEC Europe Retail Information Systems - UK Operations
Contact: Becky Viccars
Campus 300, Spring Way
Maylands Avenue
Hemel Hempstead, Herts HP2 7GG
United Kingdom
Tel: 0870 890 7200
Fax: 0870 890 7350
E- mail: marketing@toshibatec-eu.co.uk.

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