A safe investment, highly rated ruggedness and endurance to safeguard TCO

DUSSELDORF, Germany and BRUSSELS, February 2010 – TOSHIBA TEC mark a new stage in the evolution of POS systems with the European launch of the WILLPOS B10 POS engine box at EUROCIS 2010.

TOSHIBA TEC has led the retail industry for many years with the continual release of innovative technology that includes the world’s first electronic cash register in the 1970s, development of wireless POS systems in 1980s and ASP business solutions for retailers in the 1990s and now with the WILLPOS series. This new generation of POS system is set to fundamentally transform the way information is managed as a strategic asset within a business.

The new WILLPOS B10 is the most significant of the WILLPOS family released so far and takes retail payment services to a new level by lowering costs, delivering greater agility, and improving business insight.

Compact and Flexible, with horizontal/vertical setting; multi-colour offer

Ideal for supermarkets, fashion outlets and entertainment companies, specialty footwear stores, pet stores, sports goods shops, drug stores, pharmacies, hair dressers as well as discount and convenience stores, the WILLPOS B10 has an ultra-small footprint, designed to bet set either in horizontal or vertical position. The WILLPOS B10 is also a perfect match for hospitality outlets.

The WILLPOS B10 is packed with a complete set of retail-hardened features that makes it easy to use, powerful, compatible and secure.

Designed for maximum return on the shop floor, the WILLPOS B10 is pre-configured to operate in harsh retail environments and provides LAN connectivity to both legacy infrastructure and the newest POS peripherals. The WILLPOS B10 offers an attractive dual-screen option as well as multiple powered interfaces whilst delivering low power consumption.

The WILLPOS B10 is designed to reach high serviceability levels thanks to tool-less maintenance built into the system and TOSHIBA TEC’s extensive product lifecycle support program. The easy slide-in HDD slot for example is located at the front of the WILLPOS B10 and allows users to simply slide in the Master HDD with the latest operating system version and turnkey retail applications, one of many unique features of this state of the art POS system. A dual-screen option

The WILLPOS B10 is among the most compact yet flexible and robust POS systems on the market, and comes with the high-quality customer support that retailers have come to expect from TOSHIBA TEC. Committed to supporting POS hardware for up to seven years following the closure of a production line for any given POS hardware system, TOSHIBA TEC offers yet another safe investment with the WILLPOS B10 and one that compares favourably with non-descript ‘PC on the Drawer’ solutions.

TCO

Total Cost of Ownership calculations estimate that only 20 percent of the life cycle cost is spent on hardware and software, the remaining expenditures allocated to usage, maintenance and admin costs.

Smart retailers today look at POS products that are able to lower the Total Cost of Ownership during the entire product lifecycle – hereby ensuring the best possible return on investment.

TOSHIBA TEC is committed to continuously lower the TCO by designing retail-hardened POS systems that need very little maintenance and are built for long-haul 24/7 operations which require very little looking after.

With Corporate Social Responsibility built-in to the corporate culture for over a decade now, TOSHIBA TEC continues a ‘green’ tradition of reducing the CO₂ of its hardware at every level of the product’s lifecycle: from the design stage, over the production of the hardware to the low energy consumption during its yearlong operations at the store until the eventual retirement and recycling of the product. WEEE, RoHS and REACH compliant, the B10 is our latest commitment to drive innovation and optimise store operations with a look beyond the horizon.

About TOSHIBA TEC Europe

TOSHIBA TEC Europe (TERIS) manages product planning, marketing, sales, service support and distribution of point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems throughout Europe, the Middle East and Africa. As a total solution provider, TOSHIBA TEC Europe offers a complete package from consulting and system design to system installation, operation and maintenance.
Headquartered in Brussels, Belgium TERIS has three divisions: the Retail division; the Auto ID & Printing division and the Services division.
TOSHIBA TEC is an independent operating company of Toshiba Corporation, a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances.
Toshiba was founded in 1875, and today operates a global network of more than 730 companies, with 199,000 employees worldwide and annual sales surpassing US$67 billion.
For more information on TOSHIBA TEC point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems, or for a dealer in your area, call +44 (0)870 890 7200 or visit the TERIS web site at www.toshibatec-eu.co.uk.

For media enquiries please contact:

PRPR
Becky Maurice-Cohen / Madalene Whitson
Tel: 01442 245030
E-mail: becky@prpr.co.uk / madalene@prpr.co.uk
Web: www.prpr.co.uk

TOSHIBA TEC Europe Retail Information Systems - UK Operations
Contact: Becky Viccars / Karen Lowe
Campus 300, Spring Way
Maylands Avenue
Hemel Hempstead, Herts HP2 7GG
United Kingdom
Tel: 0870 890 7200
Fax: 0870 890 7350
E- mail: marketing@toshibatec-eu.co.uk.

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