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Home / About us / News room / News and press releases / Latest / EDEKA Group selects TOSHIBA TEC as Strategic POS Supplier
   Latest
EDEKA Group selects TOSHIBA TEC as Strategic POS Supplier

Framework Agreement on POS Terminals, Peripherals and Maintenance Services for the entire EDEKA organisation until 2015

Krefeld, October 2011 – EDEKA, one of Germany’s largest supermarket organisations, announced it has selected TOSHIBA TEC as a strategic POS supplier. The framework agreement includes all regional EDEKA supermarkets as well as discount stores Netto Marken-Discount and will run until 2015.

TOSHIBA TEC offers a five-year guarantee for its installed POS base and will deliver scheduled and preventive maintenance services for both its own as well as third-party hardware at EDEKA. EDEKA agreed on a dual vendor strategy for POS systems as part of their IT vendor consolidation with Toshiba being selected to support EDEKA Group on POS terminals, peripherals and maintenance services.

Such a comprehensive retail technology agreement will allow all IT decision-makers at all EDEKA shops in Germany - including independent EDEKA supermarkets - to implement their tailor-made TOSHIBA WILLPOS B20. The WILLPOS B20 is specifically designed to minimize energy consumption as one of many other state of the art retail technologies on board. “TOSHIBA TEC convinced us during the selection procedure by going the extra mile in their professional and flexible approach to the very specific needs of the EDEKA organisation,” Michaela Fischer-Zernin, spokesperson for EDEKA AG said.

“Very few IT vendors have such a vast in-house expertise in R&D, manufacturing, sales and services as TOSHIBA TEC,” Ulrich Hieber, Divisional Manager Retail at TOSHIBA TEC said. “EDEKA will draw plenty of benefits from our flexible approach to their retail needs; the fact that we build a tailor-made WILLPOS B20 POS system for them is a fine example.”

About EDEKA
The EDEKA Group is the Number One in Germany's food retail sector. The core business segment of the EDEKA Group is the full-range supermarket business managed by around 4,500 self employed retailers. EDEKA has also a presence in the Discount section of the industry through its Netto Marken-Discount subsidiary. In 2010, EDEKA had about 12,000 shops and 300,000 staff with a turnover of 43.5 bn EUR. Particular attention is paid to the training and promotion of junior talent: with currently more than 18.000 trainees.

About TOSHIBA TEC Corporation
TOSHIBA TEC Corporation manages product planning, marketing, sales, service support and distribution of point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems throughout Europe, the Middle East and Africa. As a total solution provider, TOSHIBA TEC Europe offers a complete package from consulting and system design to system installation, operation and maintenance.
Headquartered in Brussels, Belgium TOSHIBA TEC Europe has three divisions: the Retail division; the Auto ID division and the Services division.
TOSHIBA TEC is an independent operating company of Toshiba Corporation, the seventh largest electronics/electrical equipment company and the world's 91st largest company in terms of sales. Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances.
Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 204,000 staff worldwide and 2009 annual sales surpassing 6.3 trillion yen (US$68 billion).
For more information on TOSHIBA TEC point of sale systems, cash registers, scales, RFID-ready barcode printers, peripherals, retail and Auto ID software solutions, or for a dealer in your area, call +44 (0)870 890 7200 or visit the TERIS web site at www.toshibatec-eu.co.uk.

For media enquiries please contact:

PRPR
Becky Maurice-Cohen / Madalene Whitson
Tel: 01442 245030
E-mail: becky@prpr.co.uk / madalene@prpr.co.uk  
Web: www.prpr.co.uk

TOSHIBA TEC Europe Retail Information Systems - UK Operations
Contact: Becky Viccars / Karen Lowe
Campus 300, Spring Way
Maylands Avenue
Hemel Hempstead, Herts HP2 7GG
United Kingdom
Tel: 0870 890 7200
Fax: 0870 890 7350
E- mail: marketing@toshibatec-eu.co.uk.

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